Sports / Flash
New title sponsor for China Open
(worldsnooker.com)
Updated: 2007-03-23 18:48
World Snooker is pleased to announce that Honghe Industrial is the new
title sponsor of the China Open.
The tournament will be known as the Honghe Industrial 2007 World Snooker
China Open.
The agreement has been struck by the Chinese Billiards and Snooker
Association through its promoter International Sports Limited. This
follows the recent announcement that the CBSA will underwrite the world
ranking tournament for the next five years.
HongHe Industrial Limited Corporation is based in the Yun Nan Province of
China. It is made up of HongHe Cigarettes, KangHe Group (packaging) and
HongHe District Tobacco Company. The group also specialises in material
storage and finished product transport.
Established in 1995 the corporation has contributed greatly to the
improvement of the environment. HongHe Industrial has won numerous
national, state and provincial awards in China establishing them as one
of the countries leading corporations.
Honghe has previously title sponsored the Chinese Circuit Championship in
Shanghai, Beijing and Zhuhai which included Formula Renault, Formula
Campus and Touring car National China Race legs.
A press conference was staged at the Nikko Hotel in Beijing today to
announce the agreement. It was attended by some 60 media as well as world
No 1 Stephen Hendry.
Miss Zhang Lin, General Manager of HongHe, said: ��The World Snooker
China Open is a great addition to our sponsorship portfolio of major
sporting events in the region and we are delighted to have become naming
sponsor of such a prestigious event.
��Our beliefs embody client satisfaction, market growth, continuous
improvement in the quality of product and service, heath and safety,
pursuit of excellence and efficient management goals.��
The Honghe Industrial 2007 World Snooker China Open runs from March 26 to
April 1 at the Students Gymnasium in Beijing. It features star players
such as defending champion Mark Williams, Ronnie O��Sullivan, Hendry,
John Higgins, Steve Davis, Graeme Dott and home favourite Ding Junhui.
After the press conference, Hendry went on to a resort owned by official
table supplier Star/Xingpai to play an exhibition against wild card Li
Yuan.
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