Chinesepod - Micro Motion to double sales in China

BIZCHINA / Center

Micro Motion to double sales in China

By Zheng Lifei (China Daily)
Updated: 2007-06-15 08:56

Micro Motion, a leading international flow meter supplier, is aiming to
double its sales in China in the next five years, mainly driven by
booming oil, petrochemical and food and beverage industries, senior
company officials said.

"We have almost doubled our sales in the past five years and we are
confident we can double it again in the next five years too," said Trey
Rothenberger, vice-president of Micro Motion and Rosemount Flow.

But he declined to reveal the specific sales numbers, citing company
policy.

The US flow meter maker, a business division of Fortune 500 company
Emerson, provides products and technology to users to measure mass flow,
volume flow, density and temperature for liquids, slurries and gases -
all in a single device.

Its signature Coriolis technology, with more than 1,000 patent s, has
more of its meters installed throughout the world than all other brands
combined.

China accounts for more than half of Micro Motion's business turnover in
Asia-Pacific, becoming its second-largest market after its home turf,
United States, according to Tom Moser, Micro Motion's global president.

Its volume flow meter now accounts for 70 percent of the market in China,
with the country's leading oil companies such as Sinopec and PetroChina
as its customers.

The flow meter provider said it would target four industries in China as
its core business drivers in the future.

"We are mainly focusing on oil and gas, petrochemical, life science and
food and beverage industries in China," said Moser.

The market (in the oil and gas sector) is growing bigger in China as more
and more international petrochemical giants are setting foot in the
country, said Rothenberger, who is responsible for sales, marketing, and
business operations in Asia-Pacific.

Micro Motion, Moser said, is performing particularly well in the
Compressed Natural Gas (CNG) sector in China.

(For more biz stories, please visit Industry Updates)

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