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BIZCHINA / Weekly Roundup
Rethinking the 'Made in China' label
By Li Xing (China Daily)
Updated: 2007-07-19 14:48
According to this year's first quarter Anholt Nation Brands Index, China
was in the top 10 "Brand Finance League Table", but its brand rating was
minus BBB, against the US's AA, and Japan's and Germany's A-plus ratings.
Amidst the increasing international scrutiny of "Made in China" products,
the government as well as individual manufacturers and consumers should
really take pains to reexamine the fallout associated with "Made in
China". We should clean our houses and establish and enforce strict
regulations that are up to international standards.
If we continue to cling to the rhetoric of "discrimination" and
"prejudice", "Made in China" will never be measured on par with "Made in
Germany" or "Made in Japan" in the hearts of international consumers.
It is now a cliche to say that all nations are closely interconnected in
the era of globalization.
One Chinese media commentator has pointed out that Chinese families may
run into the same trouble that Bongiorni experienced if they tried living
for a year without things with American brand.
I wouldn't try because I do not want to return to using a pen and paper
to write my column, nor do I want to stop my daily chats with my sister
in New York or my friends in London.
And every now and then I still have to order pizza from Pizza Hut just to
change things up at dinner time.
E-mail: lixing@chinadaily.com.cn
(For more biz stories, please visit Industry Updates)
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